Rabat – Morocco’s tourism industry has witnessed an unprecedented boom, welcoming a staggering 13.2 million visitors during the first eleven months of 2023, surpassing the previous annual record of 12.9 million set in 2019, the Ministry of Tourism, Crafts, and Social and Solidarity Economy has revealed.
A new statement by the ministry shows that the North African country has not only risen to the challenges posed by the global pandemic and the Al Haouz earthquake in early September, but has also set a new benchmark for its tourism sector, demonstrating a resilience and appeal that has captivated travelers from around the world.
Compared to the same period in 2022, growth stands at an impressive 36%, reflecting the effectiveness of Morocco’s strategic promotional campaigns and air travel initiatives.
November 2023 alone witnessed an influx of approximately one million tourists, marking a notable 9% increase compared to the same month in 2022.
Minister of Tourism, Crafts, and Social and Solidarity Economy, Fatim-Zahra Ammor, expressed delight in the outstanding results.
“We are thrilled with these exceptional results, which not only encourage us but also provide added motivation to continue our collaborative efforts with all stakeholders in the sector,” she said. “The tangible impact of the 2023-2026 tourism roadmap is evident, and we are well on track to surpass the target of 14 million tourists by the end of December 2023.”
Morocco’s tourism sector holds paramount significance in the country’s economy, contributing substantially to the GDP and playing a pivotal role in job creation.
The impressive statistics, revealing a 20% year-on-year increase in tourism revenues, affirm the sector’s robust performance, with earnings reaching MAD 88.4 billion ($8.7 billion) in the initial ten months of 2023, according to the November update from the Office d’Echange (OC).
The success story of Morocco’s tourism surge can be attributed to a combination of factors, including robust promotional efforts and the country’s increasing appeal as a sought-after tourist destination.
With a diverse landscape ranging from the bustling markets of Marrakech to the serene landscapes of the Atlas Mountains, coupled with a rich cultural heritage, Morocco caters to the discerning traveler seeking an immersive and authentic experience.
The current record-breaking figures not only mark a revival but also signal a promising trajectory for the country’s tourism industry, setting the stage for continued growth and economic prosperity.
Source : Morocco World News